The organization's communications research team was responsible for briefing executive leadership on social media developments during significant events — policy announcements, reputation incidents, geopolitical developments affecting the organization's work. Their existing process involved manual data collection from multiple platforms, spreadsheet-based aggregation, and analyst interpretation before a brief could be written. The typical time-to-brief was 14–18 hours.
That timeline meant leadership was routinely receiving intelligence after mainstream media had already framed the story. The team needed to compress the collection-to-brief cycle to under four hours — matching the speed of the news environment — without adding headcount.
Rolli IQ was deployed with custom topic workspaces pre-configured for the organization's key issues and stakeholders. When a trigger event occurred, analysts launched an IQ investigation rather than beginning manual collection — the platform handled cross-platform data ingestion, normalization, and initial scoring automatically.
The team's workflow shifted from collection to interpretation: Rolli IQ delivered platform divergence maps, engagement velocity scores, authenticity assessments, and topic cluster breakdowns within the first hour of an event. Analysts used the remaining time to add organizational context, verify key claims, and format the brief for executive consumption.
For three consecutive events during the engagement period — a major policy announcement, a reputation incident, and a geopolitical development — the team delivered executive briefs within 3.5 hours of event onset. All three were delivered before any mainstream media framing had solidified.
“We went from writing briefs the next morning to having them ready before the 6 o'clock news. The difference isn't just efficiency — it changes what leadership can actually do with the intelligence.”
